Onderzoeksmethodes

Tijdens mijn afstudeerproject heb ik diverse onderzoeksmethodes aangehaald. Hier heb ik me ook nog extra in verdiept, daarnaast heb ik een aantal methodes/workshops vanuit IceMobile verkregen.

Basis methodes CMD

Design Thinking

Design Thinking Framwork

Design Thinking Toolkit

UX research fuels your design process

How to conduct research for customer journey mapping

• Summary: When conducting research for customer-journey maps, use qualitative methods that allow direct interaction with or observation of users, such as interviews, field studies, and diary studies.

Key insights:

• Combi van kwantitatief en kwalitatief onderzoek

• Diary study en field observations essentieel omdat doelgroep tijdens interview soms antwoorden geeft die niet overeenkomen met gedrag.

• Interviews belangrijk onderdeel voor inzichten.

• Doorlopend proces met diverse methoden.

Workshop UX Research

Anna Witteman (Lead UX Icemobile & BrandLoyatly)

• SETUP: GOAL - METHOD - SAMPLE - SCRIPT - RESULT

Goal: Business challenge to → Business strategy Business challenge → user questions →user answers → business strategy

• Involving Customers

• Involving Stakeholders

“If it answers the research question it will lead to the goal” “assumptions” → very important to all stakeholders Most common assumptions

• “I don’t know it”

• “I don’t need it”

• “I don’t believe it”

• “I don’t value it”

Reasons why not → good for focus in begin of research

Methods based on:

• Type of question

• type of knowledge

• time

• budget

• context

• course of time

• different designs

• defferent user groups

• iteration

Sample consider

• size of sample

• direct selection criteria

  • relevant experience

• indirect criteria example

  • demographics

• direct exclusion criteria

• culture

• type of tasks

• comparison

Usability testing [graph] 12 = best results → never 100%, better two test with less people